(Martinsville, Va., March 15, 2021) With a new website and advertising launch now underway, a fresh new ValleyStar Credit Union brand breaks through the dry language of banking across Virginia, in markets from Martinsville to Richmond. Featuring a targeted paid media buy and a simplified, user-friendly website (valleystar.org), the credit union’s new marketing was developed to serve a focused business strategy of expansion in growth markets.
Designed to appeal to today’s banking consumer, the vibrant, colorful graphics and video animation, paired with the tagline of ‘we speak your language’ help make ValleyStar stand out – especially in their newer markets such as Richmond and Fishersville. The message – which is already resonating with new audiences – touts the kind of service that meets customers where they are, combined with the benefit of low credit union rates.
“ValleyStar’s business strategy has a distinct vision toward growth. We wanted our marketing strategy to serve that vision well, and be equally distinctive,” says Lisa Lambrecht, interim CEO of ValleyStar Credit Union. “Plus, we jumped at the chance to highlight the talent of our financial experts, and their unique ability to really connect with members and help them reach their financial goals. Whether it’s helping a member buy that dream home or finding the credit card that works with their lifestyle or secure retirement, our team truly does speak their language.”
ValleyStar has listened to its current customers and is hard at work updating multiple digital platforms. 2021 will bring a wide variety of digital-first initiatives to allow members to bank anytime – anywhere. People want the safety of digital banking and the friendly smile of a financial expert they can trust. ValleyStar continues to meet those expectations that modern banking demands.