Media contact information

Becky Freemal
VP of Brand
540.488.5799
beckyf@valleystar.org


Press Releases

  • ValleyStar Credit Union names new CEO
    Martinsville, Virginia (September 10, 2021) – ValleyStar Credit Union is pleased to announce Mike Warrell as its new chief executive officer (CEO). Mike served as president and CEO of Solano First Federal Credit Union ($200M in assets) in Fairfield, California, which merged into Valley Strong Credit Union ($2.5B in assets). Under his leadership, Solano First …
  • ValleyStar Credit Union announces first-ever chief experience officer
    Martinsville, Virginia (March 3, 2021) – ValleyStar Credit Union announces Karen DeSalvo as its first chief experience officer (CXO) to further the Credit Union’s vision “to improve the quality of life and the financial well-being of our members, community and employees.” Karen will directly oversee the leadership of the financial centers, contact center, digital services …
  • ValleyStar ‘Speaks Your Language’ with new branding, website and ad campaign
    (Martinsville, Va., March 15, 2021) With a new website and advertising launch now underway, a fresh new ValleyStar Credit Union brand breaks through the dry language of banking across Virginia, in markets from Martinsville to Richmond. Featuring a targeted paid media buy and a simplified, user-friendly website (valleystar.org), the credit union’s new marketing was developed …
  • ValleyStar launches ‘Saving Kids Across Virginia’ campaign
    Martinsville, Va. (May 24, 2021) – The ValleyStar RISE Foundation teams up with Children’s Miracle Network Hospitals to raise money for children across Virginia. Donations will benefit Carilion Children’s, University of Richmond Children’s Hospital at VCU, and UVA Children’s.  We have reconfigured our golf tournament with virtual fundraising options and hope to raise $40,000. You …
  • ValleyStar Credit Union looks to the future with new interim CEO
     Martinsville, Virginia (March 5, 2021) – ValleyStar Credit Union is pleased to announce Lisa Lambrecht as its interim chief executive officer (CEO) to lead the credit union as it rises to meet the expectations of digital transformation and innovation. As the former CEO of Entrust Financial Credit Union in Richmond and more recently as the …