Media contact information

Becky Freemal
VP of Brand
540.488.5799
beckyf@valleystar.org


Press Releases

  • ValleyStar launches ‘Saving Kids Across Virginia’ campaign
    Martinsville, Va. (May 24, 2021) – The ValleyStar RISE Foundation teams up with Children’s Miracle Network Hospitals to raise money for children across Virginia. Donations will benefit Carilion Children’s, University of Richmond Children’s Hospital at VCU, and UVA Children’s.  We have reconfigured our golf tournament with virtual fundraising options and hope to raise $40,000. You …
  • ValleyStar Credit Union announces first-ever chief experience officer
    Martinsville, Virginia (March 3, 2021) – ValleyStar Credit Union announces Karen DeSalvo as its first chief experience officer (CXO) to further the Credit Union’s vision “to improve the quality of life and the financial well-being of our members, community and employees.” Karen will directly oversee the leadership of the financial centers, contact center, digital services …
  • ValleyStar ‘Speaks Your Language’ with new branding, website and ad campaign
    (Martinsville, Va., March 15, 2021) With a new website and advertising launch now underway, a fresh new ValleyStar Credit Union brand breaks through the dry language of banking across Virginia, in markets from Martinsville to Richmond. Featuring a targeted paid media buy and a simplified, user-friendly website (valleystar.org), the credit union’s new marketing was developed …
  • ValleyStar Credit Union looks to the future with new interim CEO
     Martinsville, Virginia (March 5, 2021) – ValleyStar Credit Union is pleased to announce Lisa Lambrecht as its interim chief executive officer (CEO) to lead the credit union as it rises to meet the expectations of digital transformation and innovation. As the former CEO of Entrust Financial Credit Union in Richmond and more recently as the …
  • ValleyStar Credit Union announces first-ever chief information officer
    Martinsville, Virginia (February 10, 2021) – ValleyStar Credit Union announces Cheri Spence as its first chief information officer to lead the path of innovation, bringing mutual success, community engagement and a supportive work environment. While serving as chairwoman of the Entrust Financial Credit Union, Cheri joined the ValleyStar Board of Directors after the merger in …